Import and distribution of FMCG
Mahan Pakhsh Zarrin Shomal Company, which is one of the companies of Keinia Industrial Group, started its activity in the field of import and distribution of FMCG in 2013 in Mazandaran province (Iran).
Today, manufacturers are looking to increase the opportunity to be seen at the supply level and more sales. Mahan Pakhsh Zarrin Shomal Company is also trying to create a suitable atmosphere for offering FMCG its target customers.
Mahan Pakhsh Zarrin Shomal, since its establishment, has been constantly updating the hardware and software of distribution and recruiting efficient personnel. It has covered the products of well-known domestic and foreign brands, from Lahijan in Gilan province to Sari in Mazandaran province (Iran).
What is FMCG?
FMCG or fast-moving consumer goods are often reasonably in price and are sold quickly. Due to the fact that fast-moving products do not have much profit, they have very high sales. In this way, the profit of producers and suppliers is provided by the high volume of sales.
Daily goods make up a large part of the consumer goods industry. Ordinary medicines, health and care products, food and household cleaning products are among the fast-moving consumer goods. However, plastic goods, stationery and most medicines can also be included in this category.
From the consumer’s point of view, fast-moving goods are relatively cheap and part of the daily requirement. For this reason, these products should always be available in stores and markets close to residential areas. Of course, large companies that produce these goods do not sell their products directly to end-user consumers, they use an extensive network of retailers.
Introducing the services and facilities of Mahan Pakhsh Zarrin Shomal Company
It takes a lot of procurement for FMCG to reach consumers from manufacturers to distributors and from retailers. One of the characteristics of this industry is the high sales volume and the use of an extensive network of retailers. Therefore, distribution operations in it are vital and very costly. Procurement managers are always under pressure to reduce costs in this sector. In this regard, Mahan Pakhsh Zarrin Shomal Company has announced its readiness to import FMCG products and distribute them throughout the country. In the following, we will introduce the services and facilities of this company.
Warehouse:The space of 3000 square meters of the company’s warehouse is shelved using metal structures and the possibility of arranging and entering and leaving goods with the FIFO system is provided in it. The storage temperature is the same as the ambient temperature. If refrigeration facilities are needed, it is possible to add a small mobile refrigerator, and due to its proximity to the largest cold storage in the region, the capacity of Kandil Mazandaran cold storage can also be used.
Distribution fleet: including 10 vans and a truck.
Distribution software:The sales and distribution process with a large number of customers, their geographical dispersion and the large volume of daily operations are among the challenges that broadcasting companies face and need to increase accuracy and efficiency to respond appropriately and in a timely manner. Comprehensive capillary distribution software along with online ordering software manages the capillary sales and distribution operations of Mahan Pakhsh in a centralized, integrated and flexible manner. All sellers have custom phones with tracker. Distribution vehicles also travel with the company’s tracking hardware and software.
Human resources:There are 48 face-to-face sales forces in three sales lines and 2 phone sales forces with a specific root plan. These people are supervised by 12 sales managers and a branch manager. All of the company’s sales force have completed marketing and sales courses, customer psychology, and negotiation skills. Accounting, business, accreditation and warehousing units also operate with a total of 8 permanent staff.
Market research:In the FMCG industry, it is necessary to have a creative and ideological mind. In this way, the packaging of products, the type of marketing and advertising for goods must be constantly changed. Customer innovation is also very important in this industry. In this regard, Mahan Pakhsh Zarrin Shomal offers its services in the field of market research by creating teams of 3 to 5 people under the supervision of one of the compilers of the national standard for market research. Sampling and merchandising services are also provided, if necessary, with the participation of experienced local teams.
Customers of Mahan Pakhsh Zarrin Shomal
- Food retailers
- Wholesalers and regional distributors
- Fast foods, restaurants and hotels
- Stores of FMCG
- Specific Stores (Confectionery, nuts store, etc.)
Mahan Pakhsh Zarrin Shomal, with more than 6,000 customers in face-to-face tours and more than 1,500 customers in telephone tours, covers the whole of Mazandaran province and the eastern parts of Gilan province (from Lahijan to the east) in Iran.
Collaboration with Mahan Pakhsh Zarrin Shomal
Utilizing the optimal distribution system in the FMCG industry leads to easier access to such goods for consumers. In this regard, Keinia Industrial Group, which is active in the field of production and distribution of nuts and dried fruits, tries to be aware of the needs of customers and to adapt its products to their needs. Mahan Pakhsh Zarrin Shomal Company, as the distribution company of Keinia Group, is currently able to import and provide product distribution services throughout the country. For more information on the terms of cooperation in the field of import and distribution of FMCG by Mahan Pakhsh Zarrin Shomal Company, you can Call the central office of the company.